In a situation of economic crisis, which is affecting young people particularly harshly, it is necessary to promote cultural and creative industries as an employment generating sector for this group, developing their skills, especially through technology. This is the objective of the Transcreativa project, led by Sinnergiak Social Innovation and financed by the European Union.

This Social Innovation centre promoted by the UPV/EHU within the framework of the Euskampus-Campus of International Excellence strategy seeks to boost the professional training of people and the innovation capacities of organizations and communities.

In order to disseminate their proposal to promote youth employment, Sinnergiak has released a video explaining how creative poles work, in which young people are asked to resolve real problems put forward by companies, so that they acquire practical knowledge which goes beyond the theory. This experience-based training improves their future prospects and develops their self-esteem and motivation to face new challenges.

This initiative has been considered as a good practice in the European Interreg IV B SUDEO (SOE3/P1/E529) programme in which it participates and is committed to its continuity in the following calls.

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