Trades were a historical construction. In the Former Regime, most positions in the government, army and Church were hereditary. There was no need for talent to enjoy privileges. From the 17th
Century onwards (S. Pepys) it is evident that individuals should be respected for their talent. The
formula is: “careers open to talent”. During the Industrial Revolution, talent positions itself better
among bureaucrats and liberal professionals, instead of in factories and trade. The division of work
(A. Smith) hinders old trades, which become specialised by tasks, this breaking the principle of
functional unit. The post-industrial society (D. Bell, A. Touraine) equals talent and technical
knowledge. Trades are specialised in translating the interest of an action into technical capacity,
creativity and generation of new ideas. In social and technical societies, trades are technical
knowledge + learning skills + creativity. The base of successful trades (knowledge managers,
symbolic analyst, creative class) is the concept of capacity to birth new ideas, solve problems, adapt to change and possess an innovative spirit. Who we want to be with and how depends on the response to the questions arising from the new ways of being in the world

The diversification of new trades is related to the emergence of new factories, new ways of
producing and new production systems (Gaggi/Narduzzi) that are related to a strong “craftsman”
concept, without abandoning mercantile logic (R. Sennett). The control and the value system
includes the idea of “doing a good job at what one does best”. Emotional capitalism (E. Illouz)
incorporates value, whereas self-realisation promotes new meanings of work and employment.
Trades move by using technical knowledge, self-realisation and the strong concept of “doing a good job”. It moves alongside the concept of good practices and values related to creativity, responsibility, respect towards the work, the client, the consumer and the producer. This world sings the praises of the excellence of innovation, the ability to create creativity and the power of self-transformation, but many people do not reach these stages and they don’t participate of the goods required to be creative and their work is outside of the highway prescribed by the knowledge society.

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